![]() The Facebook Ad Library makes competitive analysis easy as you can see all the ads your competitors are running. ![]() This is called competitive analysis and it’s a great way to learn from others in your industry. One of the best ways to figure out what you should be doing is to look at what your competitors are doing. Okay, so now you have the data, but what does it mean? Let’s explore some of the ways you can use this data to improve your own Facebook ads. Once I click Enter, I’ll be able to see every ad Hootsuite has run in Canada over the last 7 years, as well as the date it was published, the ad type used, and more. If I’m a marketer interested in the kinds of ads Hootsuite is running in Canada, I’ll input: Canada, All Ads, and Hootsuite as my keyword. You can also use brand names in the keywords box to find ads from your competitors. To access the Facebook Ads Library, visit /ads/library/ and select your location, category, and keywords. ![]() The Facebook Ads Library was designed to be user-friendly and accessible for everyone, from first-time Facebook advertisers to experienced professionals. ![]() How to use the Facebook ad library to make your ads better
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